Short Form Video: “A powerful and deceptively simple movie that is sure to change the way you look at everday objects. I didn’t expect a movie about plastic bags to change my life in such a deep and profound way. Gripping, funny, intelligent and sure to change your life.”
- Louie Psihoyos, director of The Cove

BAG IT is a witty documentary that presents an eye-opening look at the environmental and health dangers posed by the world’s use of disposable, non-biodegradable plastic products.

The film follows “everyman” Jeb Berrier as he navigates our plastic world. Jeb is not a radical environmentalist, but an average individual who decides to take a closer look at the world's love affair with plastics. What he discovers is shocking.

- World consumption of plastic bags is estimated at 500 billion a year.
- Fourteen million pounds of non-biodegradable plastic end up in the ocean each year.
- There is a floating “island” of plastic and other debris swirling around in the Pacific Ocean that is estimated to be twice the size of the state of Texas.
- Plastic debris resembles plankton — fish food —, and there is 40 times more plastic than plankton in some parts of the ocean.
- It is estimated that 100,000 marine mammals and sea birds die each year from becoming entangled in or ingesting plastic debris.

When Jeb finds out he and his partner are expecting a child, his plastic odyssey becomes a truly personal one. How can they protect their baby from the health dangers associated with plastics? Jeb looks beyond plastic bags and discovers that virtually everything in modern society — from baby bottles, to sports equipment, to dental sealants, to personal care products — is made with plastic or contains potentially harmful chemical additives used in the plastic-making process.

Featuring interviews with scientists and experts from around the world, BAG IT is a first-person documentary in the style of Michael Moore, asking how can we incorporate healthy, more environmentally friendly practices into our lives, our cultures and our communities.

As Jeb notes in the film, "Why would you make something that you’re going to use for a few minutes out of a material that’s basically going to last forever?"


Special screenings of the film have been organized by a number of environmental organizations, including:

Plastic Pollution Coalition
Kōkua Hawaii Foundation
Surfrider Foundation
Environmental Working Group
5 Gyres


Special Jury Award - Wild & Scenic Film Festival
Special Jury Award - Port Townsend Film Festival
Audience Choice Award - Mountainfilm In Telluride
Audience Choice Award - Ashland Independent Film Festival
Best Environmental Film - Sedona International Film Festival
Best Documentary - Durango Independent Film Festival
Best of Festival Award - Monterey Blue Oceans Film Festival
Special Jury Award - Eco Focus Film Festival
Audience Choice Award - Flagstaff Mountain Film Festival
Audience Choice Award - Hawaii Waimea Ocean Film Festival
Audience Choice Award - Princeton Environmental Film Festival
Audience Choice Award - Reel Earth Environmental Film Festival

Produced by Reelthing Films, 2010.